Essentials of Strategic Management is significantly shorter than our other books, but we have not “dumbed it down” or made it “cutesy.” It is a rigorous explanation of many topics and concerns in strategic management.

Book Preface The first edition of Essentials of Strategic Management was well received by instructors and students alike. Ex4 To Mq4 Decompiler Software Programs. Based on the feedback of users and reviewers, we revised our book in ways that help students understand the importance of strategic management in today’s global world. It is clear that strategic management instructors share with us a concern for currency in text and examples to ensure that cutting-edge issues and new developments in strategic management are addressed. And, in the revision, we have updated all the text material and the cases at the end of the book to present a clear and current account of strategic management.

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Our goal in this revision is to explain in a clear, comprehensive, but concise way why strategic management is important to people, the companies they work for, and the societies in which they live. Often people are unaware of how the strategymaking process affects them. We are all used to going to work and visiting companies such as restaurants, stores, and banks to buy the goods and services we need to satisfy our many needs. However, the actual strategic management activities and processes that are required to make these goods and services available to us commonly go unappreciated. Similarly, we know that companies exist to make a “profit,” but what is profit, how is it created, and what is it used for? Ibm Viavoice For Windows 7 there. Moreover, what are the actual strategic management activities involved in the creation of goods and services, and why is it that some companies seem to be more effective and more “profitable” than others? Our goal is to provide the “big picture” of what strategic management is, what strategic managers do, and how the strategy-making process affects company performance.

The book provides a focused, integrated approach that gives students a solid understanding of the nature, functions, and main building blocks of strategic management. Download Ebook Read Now File Type Upload Date PDF January 18, 2013 Do you like this book? Please share with your friends, let's read it!!:).